How to do keyword research

What are Keywords?

Whatever we search in Google search is called a search query. Any phrase we search which is common in the search query is called keywords.

For example, if we search these phrases:

  • Rent a car in Chicago
  • Best rates for a rent a car in Chicago
  • I want to rent a car in Chicago
  • What are the best rates to rent a car in Chicago

By looking into the above phrases we find that there are some common words or phrases in all the search queries. Those words which are common become important in Google’s or search engines’ view.

These common phrases are called keywords.

If our site ranks in the first page of the search in avg monthly searches of approx 3000 than we can get some organic traffic from Google.

The most important challenge for SEO experts is to identify keywords for our website.

Keywords vs Search Query:

Every keyword is a search query bt every search query is not a keyword.

We must identify keywords for every page of our website.

Strategy to find keywords:

  1. Relevance: Keywords should be relevant to our website
  2. Searches: Keywords should have reasonable searches.
  3. Competition: If there is a generic keyword it would be too difficult for competing it.
  •            Geographical: Location helps to minimize a generic keyword by limiting it to any specific area.

For every website, we identify 4-5 keywords. But how?

Some Tools to identify keywords:

  1. Google Keyword Planner tool:

Visit website


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3. Keyword Everywhere chrome Extension:

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5. UberSuggest:

Ubersuggest image

by entering the competitor’s URL or any niche keyword you can find out related keywords.

6. Long tail Pro:

It is also a paid tool but very useful to do keyword research.

LongTailPro image

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8. SemRush:

It is a paid tool very useful

SEMRush image

Types of Keywords:

Long-tail keywords: for example niche shoes for men

Short Tail keywords: for example men shoes.

According to research by

According to the above graph since Long-tail keywords target to the specific audience there is more chance of getting higher conversion rates for the website.

Amongst these, I must choose the best to increase my Conversion rate i.e. converting my websites’ visitors into customers.

In order to increase our conversion rate, we must focus on bringing relevant and targeted people to our website.

Now here we will only focus on 2-3 long-tail keywords which are closet related to our niche keyword while 1-2 short-tail keywords in a writeup 500 words.

The most common mistake that most of the SEO beginners do is that they put all the keywords on a single page.

You can see in the screenshot that we made some subcategories for restaurants according to cuisine, now these must be targeted int he specific page for that particular cuisine otherwise it would lead to Keyword cannibalization

A Real-life example discussed:

Let’s take a scenario for explaining long-tail and short-tail keywords.

While working for a restaurant website I came upon a number of keywords which I could have targetted.

Analyzing these keywords:

We did some research and put the relevant keywords in xls sheet. Here’s the screenshot is given below:

What is Keyword Cannibalization?

When more than one page is targeting the same keyword Google gets confused and eat up both the pages that eat it up.

To resolve this issue we must target the keywords in their particular pages.

Most relevant keywords must be identified and focussed on their own subcategories.

Once keywords are divided into long-tail and short-tail. we must distribute them according to their categories and sub-categories.

In the above image cells with a yellow and red background are showing sub-categories and would be targetted in their specific page.

Google Search machanism

Google Search machanism

How does Google work so fast?

Search engine crawler   —–  ever heard of it

As many search engines are there in the world they have these crawlers which search on the particular page of websites.

All search engines read the entire page and understand the content including images and make a copy of the page.

This copy is saved as a record in Google’s data centers

Learn more about crawlers

Software—>search engine crawlers —>crawls webpage( reads & understand)—>create a copy—-> save i data centers through sorting w.r.t. search queries

This is called indexing. That means if any page is indexed in Google’s database then only that page will be shown by Google.

How often Google indexes( crawls) our website?

After every 24 hrs, it does this depending upon how frequent data has been updated to the website.

If no new content is found then this crawling is delayed.

This means as frequent you are uploading data to your website more often it is to be indexed by GOOGLE.

Is it possible to know…

When was the last time Google crawled my website?

There is a way to find when was the last time google saved a copy of any page on a particular website.


On Google search console write the name of your site.

There will appear a small arrow beside the name.

Click on it an option with Cached written will be opened

Click on it.

The information is helpful for those who are doing SEO. They will be able to check out the last time their website had been crawled by Google.

What if Google has crawled our website two days back and now we have updated it then we would have to send a request to Google to come and crawl our website again.

Topics Covered in this article:

There are two main PArts:

  1. On page SEO(Relevance)
  2. Off Page SEO(Popularity)
  3. Technical SEO(SEO Friendly)
  4. ECommerce SEO
  5. WordPress SEO
  6. Google Algorithm Updates & Advanced SEO

Types of SEO

  1. White Hat SEO(Ethical)
  2. Black Hat SEO(unethical) —-> People manipulate search engines but we have t avoid it.
  3. Grey Hat SEO (in between black and white hat SEO

What are the keywords?

Search Query vs keywords:

Every keyword can be a search query but every search query is not the keyword.

Which are important and are search on Seach engines.

We can find out Keyword density by using tools like Keyword everywhere

Challenges to do while doing our website’s SEO:

  • We need to identify the keywords

Keywords Strategy:-

  • Relevant: keywords should be relevant to our business
    • Our website should have content related to the search.
  • Searches: are these keywords being searched in search engines( Keyword density)
  • It should have reasonable searches
  • Competition: We also need to check the competition. Ranging from 0-1, if it is near to 1 then more is the competition.
    • It is usually difficult to target a high competition keyword. We should take fewer competition keywords.

We have to identify 4-5 keywords for different pages.

List of Top tools for researching on keyword

  1. Google keyword planner tool.
    1. Here is a video to show how Google keyword planner works
  1. Keyword Tool—>
    • It is a paid tool we can use it for free for keyword Ideas, but search volume, CPC, Competition will not be known without payment
  1. Keyword Everywhere Chrome Extension
    • Click on Install Chrome or Firefox depending on the name of your browser
    • 4.

It gives volume search, CPC, Competition of that keyword

5. LongTailPro–> this is also a paid tool


Point to be noted:

The domain name does not improve SEO you have to do keyword targeting on any keyword.

Types of Keywords:

  • Short tail keywords(minimum of 2-3 words)
  • Long tail keywords(consist of more details)

what is the basic difference in their behavior:

Here is a comparison chart by

  • Long tail keywords have high conversion-rate(to convert visitors into customers)
  • Volume is high in short tail keywords than
  • Since competition is high for short tail it is better to use long tail keywords for ranking high in search engines
  • Focus or target relevance is low in the short tail while high in long tail keywords
  • Long tail keywords are more costly than long-tail keywords.

5 things helpful for Website Design in 2019

5 things helpful for Website Design in 2019

There are a number of options but we will focus on the main 5 points which are a must for any website designer.

 1. Mastering any Page builder:

As there are many WordPress page builder plugins like

  • drizzy
  • elementor
  • divi
  • avada theme
  • site origin
  • beaver
  • and many more

You must focus using any on any one of it and start mastering it. As using too many page builders together may consume too much time and can end up in frustration.

 2.  Bringing Traffic to Website:

This is the most important part of web designing. Once you have created a website now its time to attract people to your business.

Designing and putting up your website is not enough you have to let others know about your service. Your products and the timings in which you are available to serve them.

Letting people know the 4 W’s & 1H’s:

  • What You Do.
  • Where you Work or Serve.
  • Whom do you work for?
  • When do you work?

1H is:

  • How do you work?

So you need to start learning “How to bring traffic to your website?”

Now, let me tell you a story because with this you will be able to understand the third very very important part of offering your services as a web designer.

A friend of mine came over to me and said, “I am working as a home-based cook, and would be making food and delivering them to local place offices, houses and would also be taking some orders. So I want a website showing whatever cooking services I am providing and I also need to promote my business locally so that delivering food becomes easier for me.”

So, first of all, I jot down her requirements:

  • I need to provide food services to local people and cover the area which is near her place.
  • She also mentioned that her working hours would be
  • She would be taking orders between 10:00 a.m. -12:00 a.m. and
  • Food would be delivered between 1:00 p.m.- 2:00 p.m.

This is called Funnels.

Here comes the third part of business running as a website designer.

 3. Design basic funnels:

This  is a stepwise procedure in which your client follows these steps

  1. Selects a particular service discount
  2. Then he comes to an opt-in page
  3. Then thank you page and
  4. Confirmation page comes for clients subscription for keeping the customers updated with your latest services

To make the Opt-in complete we need to integrate it with email autoresponder like

  • MailChimp
  • ActiveCampaign etc

This can also be achieved with page-builders you just need to be clear on the concept of how these would be merging together.

 4. Improving Design skills:

Yes, this is back on the list. Design skills are very very important because having an eye for color layout, typography can make your designs look professional.

You can grab a lot of audience and traffic believe if you follow these simple steps to make a good design.

  • Keep it simple
  • Your design should be clean
  • It should be responsive
  • Coordinate with the colors

Strat learning from youtube on “How to learn design”

  5. Basic Video Editing:

Now think about it if you are desihgning a website traffic is the in entit which would be requiring imagine of having a car and feul to run it. Car is your website and fuel is the traffic.

So if there is a beautiful looking website whereas there is no one to come to that website so this is where traffic comes in.

Experts have been telling us that by 2020 90% of traffic would be coming through videos. SO you need to do basic video editing.

You can do video editing with

  • Streamflow
  • Filmore
  • Even on phone

You can also search for the term How to edit Videos to get the newest tools in the market.

Hope you like our post. Share it, comment it and keep in touch.


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Google Ranking Factors

Google Ranking Factors

Have you ever wondered how does Google Adwords rank OR’

Why Google puts some ads on top and others are not shown?

There are many people who are advertising their services or products but there are only two or three of them who are able to come up on the first page of the search. WHY?

Imagine, Google system works in the form of a crowd of people where everyone is bidding, calling out their prices to sell their services.

Now in such a situation how will you stand out?

Since Google works on an auction system whenever any advertiser bid the highest paying bidder has most likely chance to come on top.

The problem is for those who cannot pay more. Will they never get a chance to come up.

To resolve this Google made another metric which is quality score i.e Ad Rank system.

Ad Rank is determined by the Max CPC multiplied by Quality Score.


Maximum CPC: is the maximum amount an advertiser is willing to pay.

Quality Score: Is a number given by Google depending on many factors. These factors would be discussed further.

Google Ranking Range: This scale is between 1-10(low —-> high)


Why do we have a Quality Score?

One can ask this question as to what is the purpose of quality score and what is Google’s interest in putting such a metric.

Well QS is a way of balancing the interests of all parties in the online ecosystem.

  • User can view all types of information as each time he refreshes his search query, Google evaluates a new quality score depending on the recent update of the site by the advertiser. This way User gets to know the latest information or products he is searching for.
  • Advertiser focuses on improving the ads by putting up good and relevant ads. They work hard so as to reduce the cost. Paying less and improving the looks will cost them less budge.
  • Google also has an advantage and more advertisers would come up to put their ads and users would get more relevant info. More people will be willing to pay and competing in the market. More users would come to Google for finding relevant information as their experience was good with Google.

All three parties have benefited from this Quality Score.


All three parties have interests. 

So what are the factors by which we can improve our Quality score and rank on top?

There are three very important factors for improving Quality score:

  1. CTR( Click through Rate);

                    This means the more people clicking to my Ad more would be my click through Rate(CTR).

Here is an example, suppose I search for the keyword “shopping online”. 

The results that would be coming up are according to my geo-location.

Important Question: Why is there only one ad showing whereas there must be other advertisers who must have paid for the very same keyword. (We’ll answer this further. Keep on reading)




People are going to click on the first option, therefore, the click-through rate would be increased.


2. Relevance:

                   Google checks if a user finds a relevant ad to his search for example if a user is searching for a keyword like “shopping online” and you have created an ad which is not related to shopping then your ad is not going to show up ever because it is not relevant to the user search.

Keyword should be relevant with your ad copy and the landing page should also show the keyword.

More the relevancy more would be your quality score and chances would be more for your ad to appear on the first-page search. In other words, more the relevancy higher would be your quality score

3. Landing Page Experience:

                Google a very intelligent and therefore, it keeps track of your site’s visitors as for how long are they spending time on your site. There are also some sub-factors which help in improving Landing page Experience

  • easy to load
  • less load time
  • more user-friendly
  • easy to use
  • less bounce rate


The above three Factors are helpful in increasing your Quality Score. But keep in mind there are some other factors too but mainly focussing on these three would be enough.

GOOGLE’s Paying Formula:

The formula which Google follow is Quality Score multiplied by the amount an advertiser pay.

If someone cannot afford to pay more he should work hard to increase his Quality Score so that when this is multiplied with a small amount of money it gives a higher result.

For Example:

Let us suppose there are two advertisers who are bidding on the same keyword.

–  If person 1 can only afford $2.00/ day(per day) for his Ad and gets a Quality Score of 5. Then 2 X 5 =10

Person 1’s Quality Score would be10.

While Person 2 is willing to pay $5.00 but his quality score is only 1. Then his ad Rank 5 X 1 = 5

His Quality score would be only 5.

This means Person 1 has more chances to come on top.

How does GOOGLE charge for any ad:

                  Every payer has the right to know how Google charges him for an ad. The formula is simple. Consider the following chart.


Suppose there three advertisers bidding on a keyword “mobile phone”. google gives Quality Score according to their performance of creating ad and Max CPC is given by the advertiser himself according to his budget. Rank is calculated by the old formula but how?

Now below is the chart with Rank calculated. How did we get these Ranks we’ll explain.

Ad Rank is calculated by multiplying QS with Max CPC. Ad positions are determined according to the score but how is Google cutting the price and charging?


Ad Rank = Max CPC X Quality Score. (Simple mathematical formula 😊)

Max CPC = AdRank / Quality Score.

Google takes Ad Rank of the second best to the advertiser divides it by Quality Score of advertiser then adds 0.01 to it.

Point to be noted: We are not able to know other’s Rank.

Actual CPC is always less than your Max CPC.

An advertiser may appear above a competitor and pay less. 

How do we find Max CPC?

With the help of some tools like Keyword Planner and others, we can know the CPC of any keyword.




Adsense vs Adwords

Adsense vs Adwords

Google ads(or AdWords) is a tool for advertisers who want to show their products or services to the world while Google Adsense is for publishers. The site which has Adsense integrated to it will be showing ads that are created on Google Ads by any company. This fall is the Google Display network. If any company uses Google Ads and create an ad this ad would be shown in a website which has integrated Adsense into it when a user clicks on that ad, Advertiser would have to pay to Google and some percentage is given to publisher(who is showing the ads).