Google Search machanism
How does Google work so fast?
Search engine crawler —– ever heard of it
As many search engines are there in the world they have these crawlers which search on the particular page of websites.
All search engines read the entire page and understand the content including images and make a copy of the page.
This copy is saved as a record in Google’s data centers
Learn more about crawlers
Software—>search engine crawlers —>crawls webpage( reads & understand)—>create a copy—-> save i data centers through sorting w.r.t. search queries
This is called indexing. That means if any page is indexed in Google’s database then only that page will be shown by Google.
How often Google indexes( crawls) our website?
After every 24 hrs, it does this depending upon how frequent data has been updated to the website.
If no new content is found then this crawling is delayed.
This means as frequent you are uploading data to your website more often it is to be indexed by GOOGLE.
Is it possible to know…
When was the last time Google crawled my website?
There is a way to find when was the last time google saved a copy of any page on a particular website.
How?
On Google search console write the name of your site.
There will appear a small arrow beside the name.
Click on it an option with Cached written will be opened
Click on it.
The information is helpful for those who are doing SEO. They will be able to check out the last time their website had been crawled by Google.
What if Google has crawled our website two days back and now we have updated it then we would have to send a request to Google to come and crawl our website again.
Topics Covered in this article:
There are two main PArts:
- On page SEO(Relevance)
- Off Page SEO(Popularity)
- Technical SEO(SEO Friendly)
- ECommerce SEO
- WordPress SEO
- Google Algorithm Updates & Advanced SEO
Types of SEO
- White Hat SEO(Ethical)
- Black Hat SEO(unethical) —-> People manipulate search engines but we have t avoid it.
- Grey Hat SEO (in between black and white hat SEO
What are the keywords?
Search Query vs keywords:
Every keyword can be a search query but every search query is not the keyword.
Which are important and are search on Seach engines.
We can find out Keyword density by using tools like Keyword everywhere
Challenges to do while doing our website’s SEO:
- We need to identify the keywords
Keywords Strategy:-
- Relevant: keywords should be relevant to our business
- Our website should have content related to the search.
- Searches: are these keywords being searched in search engines( Keyword density)
- It should have reasonable searches
- Competition: We also need to check the competition. Ranging from 0-1, if it is near to 1 then more is the competition.
- It is usually difficult to target a high competition keyword. We should take fewer competition keywords.
We have to identify 4-5 keywords for different pages.
List of Top tools for researching on keyword
- Google keyword planner tool.
- Here is a video to show how Google keyword planner works
- Keyword Tool—> keywordtool.io:
- It is a paid tool we can use it for free for keyword Ideas, but search volume, CPC, Competition will not be known without payment
- Keyword Everywhere Chrome Extension
- Click on Install Chrome or Firefox depending on the name of your browser
4. Soovle.com
It gives volume search, CPC, Competition of that keyword
5. LongTailPro–> this is also a paid tool
6. WordStream.com
Point to be noted:
The domain name does not improve SEO you have to do keyword targeting on any keyword.
Types of Keywords:
- Short tail keywords(minimum of 2-3 words)
- Long tail keywords(consist of more details)
what is the basic difference in their behavior:
Here is a comparison chart by seopressors.com
- Long tail keywords have high conversion-rate(to convert visitors into customers)
- Volume is high in short tail keywords than
- Since competition is high for short tail it is better to use long tail keywords for ranking high in search engines
- Focus or target relevance is low in the short tail while high in long tail keywords
- Long tail keywords are more costly than long-tail keywords.