Google ads(or AdWords) is a tool for advertisers who want to show their products or services to the world while Google Adsense is for publishers. The site which has Adsense integrated to it will be showing ads that are created on Google Ads by any company. This fall is the Google Display network. If any company uses Google Ads and create an ad this ad would be shown in a website which has integrated Adsense into it when a user clicks on that ad, Advertiser would have to pay to Google and some percentage is given to publisher(who is showing the ads).
What is Google Adwords
Why do you want to learn Google Adwords or Google Ads?
This is a very clear and cut question as before starting to learn Google Ads you must be clear as to why do you want to learn Google Ads.
Many people have no idea about what is Google Ads are (previously known as Google AdWords). There can be multiple advantages of getting to know about Google ads like
- If you want to establish your business learning Google Ads would be helpful.
- You can work as a freelancer and run an agency or campaign for your clients.
- Google Ads is also helpful in affiliate marketing.
What is Google? How Google deducts money from an advertiser? How to optimize your campaign? All the above topics would be covered in this article… So keep reading till the end.
The Google Network:
This is a platform where you can run your Google ads. Is divided into two networks
- Search Network
- Display Network
It connects with consumers when they search. Google is not only a standalone platform which works as a search engine as it also has small partners like Ask.com, AmericaOnline etc. In this user’s intent is already known.
For example, A user writes about any interest in the search engine. On searching keyword of “online shopping,” Google brings a list of results topmost showing the Ad mark below indicating that this site is paying for Ads to Google.
Gmail also falls into the display network.
It connects with consumers when they pursue the interest. Any website which has integrated Adsense will be showing ads of other companies will fall into the Google display network. It is better for branding and awareness. Reach is much higher than the search network.
For example, I am just reading an article but any company shows its ad to me. That means companies are pursuing their interest to the user. It is done by using Adsense. Here is a screenshot of a site showing ads
If you see this type of sign i.e cross it is a Google ad.
Google Network and content network together makes Google Advertising network. Display network shows different ads to different persons on the same site at the same time depending on their interests.
Here I am sharing a video which would be more helpful in understanding Google Network.
What is Adwords?
Google’s mission is to arrange information and to make it universally accessible for all.
while Search means helping people seeking and finding relevant useful information.
Some Important points:
There are some products of Google like:
- Youtube.com: This is a display network. Whether it be a video or a banner it can be displayed on Youtube.
- Any website made on WordPress and has integrated Google Adsense to it will become part of Google network.
- Display network is better for branding and awareness
- And search network is better for sales and revenue because a user is searching for any targetted keyword by his own intent.
The advantage of Google Ads: We can target our audience of any particular area, of any particular interest
There are three-valued prepositions.
Some terms to understand: In order to increase our knowledge about Google Ads, we must understand the 3R’s
Reach: Google scale is massive. Google is a connections business.
Obviously, everyone wants to start a business in a busy market where customers come and go.
Secondly, there are many of Google’s platforms youtube, blogs, photos… etc
Relevance: Google shows relevant ads to users. No unwanted or not interested ads are shown.
As the above pic indicates.
Relevance is very important as it sharpens your focus.
You can show relevance accordingly:
- Country wise, region wise, area wise
ROI: means Return on Investment i.e. if people click on my ad Google then only I would be charged by it. I other words it only charges on clicking of your Ad. PPC i.e Pay per click. These metrics are measurable and can be monitored.
While running ads on television we cannot restrict our audience and charges but here on net media( Facebook, Google or Youtube….) you will be charged only if your ad is viewed.