8 best SEO Tips (in 2020)

8 best SEO Tips (in 2020)

(CTR)Eight amazing on-page SEO procedures are similar methods that are utilized to rank in Google for keywords like backlinks and SEO equipment.

On-page SEO was a great deal extraordinary 10 years back, in those days keyword stuffing was extremely popular I mean individuals would really contend on gatherings about what the best catchphrase thickness was if my page has 879 words and my catchphrase seems multiple times that is the catchphrase thickness of 1.9% great.

  1. Short URLs:

    Today thanks to Google updates like the Hummingbird and RankBrain on-page SEO is much more complex but one thing that hasn’t changed is that there’s a right and wrong way to optimize your content and in this blog post you’ll learn the right way.

    It is found that short URLs tend to rank better than long URL fortunately it’s super easy to use short URLs on your site whenever you publish a new page make the URL short and sweet for example in my website about keyword research my URL is simply websolutioncreators.com forward slash keyword.
    Research speaking of URLs our next technique is to include your target keyword in your URL again this is really simple and easy but it can make a difference in your ranking when you’re creating your URLs just make sure to include your target keyword in that URL for example in this post I’m targeting the keyword SEO tips in 2020 so I made the URL short and it also included my target keyword in the URL ok so now it’s time for our next technique which is to use LSI keywords.

  2. LSI Keywords:

    LSI (Latent Semantic Indexing) keywords are words and expressions that web crawlers use to comprehend what your page is about for instance suppose that you’re composing an article about the Tom and Jerry show how unusual would it be if your content did not include terms like Tom and Jerry in the SEO world these firmly related terms are called LSI keywords.
    When you remember these LSI keywords for your article it assists Google with understanding your content subject so how might you know which LSI keywords to use.
    An essential strategy that I use is to filter for your target keyword in Google by then look to the base where Google shows you the pursuits identified with segment the terms in strong here, for the most part, make extraordinary LSI keywords to sprinkle into your content with that it’s the ideal opportunity for our next tip which is to distribute long content.

  3. Publish Long Content:

    Recall that positioning element study that I referenced before, well we discovered something extremely intriguing in that review something that conflicts with the proposed and true way of thinking in the SEO and content advertising world is the revelation was that more extended content will, in general, outrank shorter content in truth.
    We found the normal outcome on Google’s first page was 1890 words so for what reason accomplishes longer content work better for one longer content will, in general, contain a greater amount of those LSI keywords that we discussed before when you compose long top to bottom content you normally incorporate more LSI keywords which satisfies Google likewise Google may have a natural inclination for longer content recall Google needs to show their client the best outcome for a given catchphrase and if your page gives somebody an extensive response to what that individual is searching for Google will need to rank you high up on the main page

  4. Enhancing Your Title Tag:

    For click-through rate(CTR) now you probably already know that you should include your target keyword in your title that’s on page SEO 101 but what you may not know is that you ought to likewise enhance your title tag for active visitor clicking percentage why since it’s a tremendous Google positioning element right now in certainty a Google engineer as of late gave an presentation where he affirmed that they utilized CTR as a positioning component at the end of the day if individuals scan for a catchphrase and snap on your outcome it sends a solid message to Google that you’re a great result for that search and they’ll likely give you a rankings boost so how can you enhance your title tag for CTR here are two quick and easy tips that work incredibly fast remember numbers for your title there’s an explanation that your nearby magazine shelf displays numbers on each and every spread and that is on the grounds that numbers catch eye in actuality an examination by administrator found that features with numbers get 36% a greater number of snaps than features without a number another straightforward method to help your CTR is to add section and enclosures (brakets and paenthesis) to your title when HubSpot as it is noted 3,000,000 features they found that sections and brackets raised CTR by an average of 38 percent so let’s say you had a title that originally appear as though this by changing your title tag to this you can fundamentally support your pages click the rate this straightforward strategy works so well that I will in general use brackets or parentheses in almost every single title okay we’re making a ton of progress

  5. Use External Links :

    An intriguing SEO study they made up another keyword that had zero-indexed lists in Google then they made ten unique sites that were enhanced around that phoney keyword five of the websites linked out to other websites and five of their websites had no external links what do you think happened the five sites that contained external links outranked a 100% of the websites without external links so plainly Google uses external links as an on-page positioning component the question is how might you use them on your website it’s simple to include two to five about links to authority resources in every single article for example at websolutioncreators I generously link out to resources that help my readers out, what’s more, these external links have a little yet critical effect in my rankings since we’ve handled external links.

  6. Use Internal Links:

    Now that we’ve tackled external links it’s time for me to show you how to use internal links this one is insanely easy whenever you publish a new piece of content make sure to link back to two to five older pages on your website but not just any older pages. Pages that you want to rank higher now this may sound like common sense but I’m always surprised at the number of people that add fifteen internal links to random pages on their site sure any internal links are better than none at all but if you want to get the maximum benefit from the internal links you need to use them strategically which means only using two to five per page and linking only to pages that need a boost that’s all there is to it okay so we only have two techniques left you ready.

  7. Maximize Site Speed :

    Website speed is one of the few ranking factors that Google has publicly confirmed and for my own testing I’ve found that a faster site gives you a slight edge so how can you make your website load faster first invest in premium hosting when it comes to your web host you get what you pay in past I used cheap $5 a month hosting plans and needless to say my site loaded slower than molasses today I use premium hosts like web synthesis in a liquid web they’re not cheap but the boost and speed that these high-end hosts provide make it well worth the investment the second way to improve your website speed is to use a CDN. CDN delivers your site’s content closer to where your user lives which make your website load much faster

  8. Use lots of Multimedia :

    With that it’s time for our last tip which is to include multimedia in your content if you read my stuff at websolutioncreators you’ll notice that it used a ton of screenshots videos and charts in my content all of this multimedia makes my content more valuable to my reader and make no mistake user experience is something that Google directly measure for example if your Page has a high bounce rate and a low time on site Google will drop your ranking on the other hand if people stick to your content like superglue they’ll want to show your content to more people and in my experience using lots of multimedia helps people stay on your site longer did you learn something new. Sign up for the newsletter it’s free now I want to turn it over to you which on-page SEO tip from this post are you going to use first are you itching to try LSI keywords or maybe you want to start publishing longer content, either way, let me know by leaving a comment below right.

 

How to do keyword research

How to do keyword research

What are Keywords?

Whatever we search in Google search is called a search query. Any phrase we search which is common in the search query is called keywords.

For example, if we search these phrases:

  • Rent a car in Chicago
  • Best rates for a rent a car in Chicago
  • I want to rent a car in Chicago
  • What are the best rates to rent a car in Chicago

By looking into the above phrases we find that there are some common words or phrases in all the search queries. Those words which are common become important in Google’s or search engines’ view.

These common phrases are called keywords.

If our site ranks in the first page of the search in avg monthly searches of approx 3000 than we can get some organic traffic from Google.

The most important challenge for SEO experts is to identify keywords for our website.

Keywords vs Search Query:

Every keyword is a search query bt every search query is not a keyword.

We must identify keywords for every page of our website.

Strategy to find keywords:

  1. Relevance: Keywords should be relevant to our website
  2. Searches: Keywords should have reasonable searches.
  3. Competition: If there is a generic keyword it would be too difficult for competing it.
  •            Geographical: Location helps to minimize a generic keyword by limiting it to any specific area.

For every website, we identify 4-5 keywords. But how?

Some Tools to identify keywords:

  1. Google Keyword Planner tool:

Visit website ads.google.com

 

2. Keywordtool.io

keywordtool.io image

3. Keyword Everywhere chrome Extension:

4. KWFinder.com:

KWFinder.com image

5. UberSuggest:

Ubersuggest image

by entering the competitor’s URL or any niche keyword you can find out related keywords.

6. Long tail Pro:

It is also a paid tool but very useful to do keyword research.

LongTailPro image

7. Soovle.com

Soolve.com image

8. SemRush:

It is a paid tool very useful

SEMRush image

Types of Keywords:

Long-tail keywords: for example niche shoes for men

Short Tail keywords: for example men shoes.

According to research by seopressor.com

According to the above graph since Long-tail keywords target to the specific audience there is more chance of getting higher conversion rates for the website.

Amongst these, I must choose the best to increase my Conversion rate i.e. converting my websites’ visitors into customers.

In order to increase our conversion rate, we must focus on bringing relevant and targeted people to our website.

Now here we will only focus on 2-3 long-tail keywords which are closet related to our niche keyword while 1-2 short-tail keywords in a writeup 500 words.

The most common mistake that most of the SEO beginners do is that they put all the keywords on a single page.

You can see in the screenshot that we made some subcategories for restaurants according to cuisine, now these must be targeted int he specific page for that particular cuisine otherwise it would lead to Keyword cannibalization

A Real-life example discussed:

Let’s take a scenario for explaining long-tail and short-tail keywords.

While working for a restaurant website I came upon a number of keywords which I could have targetted.

Analyzing these keywords:

We did some research and put the relevant keywords in xls sheet. Here’s the screenshot is given below:

What is Keyword Cannibalization?

When more than one page is targeting the same keyword Google gets confused and eat up both the pages that eat it up.

To resolve this issue we must target the keywords in their particular pages.

Most relevant keywords must be identified and focussed on their own subcategories.

Once keywords are divided into long-tail and short-tail. we must distribute them according to their categories and sub-categories.

In the above image cells with a yellow and red background are showing sub-categories and would be targetted in their specific page.

Google Search machanism

Google Search machanism

Google Search machanism

How does Google work so fast?

Search engine crawler   —–  ever heard of it

As many search engines are there in the world they have these crawlers which search on the particular page of websites.

All search engines read the entire page and understand the content including images and make a copy of the page.

This copy is saved as a record in Google’s data centers

Learn more about crawlers

Software—>search engine crawlers —>crawls webpage( reads & understand)—>create a copy—-> save i data centers through sorting w.r.t. search queries

This is called indexing. That means if any page is indexed in Google’s database then only that page will be shown by Google.

How often Google indexes( crawls) our website?

After every 24 hrs, it does this depending upon how frequent data has been updated to the website.

If no new content is found then this crawling is delayed.

This means as frequent you are uploading data to your website more often it is to be indexed by GOOGLE.

Is it possible to know…

When was the last time Google crawled my website?

There is a way to find when was the last time google saved a copy of any page on a particular website.

How?

On Google search console write the name of your site.

There will appear a small arrow beside the name.

Click on it an option with Cached written will be opened

Click on it.

The information is helpful for those who are doing SEO. They will be able to check out the last time their website had been crawled by Google.

What if Google has crawled our website two days back and now we have updated it then we would have to send a request to Google to come and crawl our website again.

Topics Covered in this article:

There are two main PArts:

  1. On page SEO(Relevance)
  2. Off Page SEO(Popularity)
  3. Technical SEO(SEO Friendly)
  4. ECommerce SEO
  5. WordPress SEO
  6. Google Algorithm Updates & Advanced SEO

Types of SEO

  1. White Hat SEO(Ethical)
  2. Black Hat SEO(unethical) —-> People manipulate search engines but we have t avoid it.
  3. Grey Hat SEO (in between black and white hat SEO

What are the keywords?

Search Query vs keywords:

Every keyword can be a search query but every search query is not the keyword.

Which are important and are search on Seach engines.

We can find out Keyword density by using tools like Keyword everywhere

Challenges to do while doing our website’s SEO:

  • We need to identify the keywords

Keywords Strategy:-

  • Relevant: keywords should be relevant to our business
    • Our website should have content related to the search.
  • Searches: are these keywords being searched in search engines( Keyword density)
  • It should have reasonable searches
  • Competition: We also need to check the competition. Ranging from 0-1, if it is near to 1 then more is the competition.
    • It is usually difficult to target a high competition keyword. We should take fewer competition keywords.

We have to identify 4-5 keywords for different pages.

List of Top tools for researching on keyword

  1. Google keyword planner tool.
    1. Here is a video to show how Google keyword planner works
  1. Keyword Tool—> keywordtool.io:
    • It is a paid tool we can use it for free for keyword Ideas, but search volume, CPC, Competition will not be known without payment
  1. Keyword Everywhere Chrome Extension
    • Click on Install Chrome or Firefox depending on the name of your browser
    • 4. Soovle.com

It gives volume search, CPC, Competition of that keyword

5. LongTailPro–> this is also a paid tool

6. WordStream.com

Point to be noted:

The domain name does not improve SEO you have to do keyword targeting on any keyword.

Types of Keywords:

  • Short tail keywords(minimum of 2-3 words)
  • Long tail keywords(consist of more details)

what is the basic difference in their behavior:

Here is a comparison chart by seopressors.com

  • Long tail keywords have high conversion-rate(to convert visitors into customers)
  • Volume is high in short tail keywords than
  • Since competition is high for short tail it is better to use long tail keywords for ranking high in search engines
  • Focus or target relevance is low in the short tail while high in long tail keywords
  • Long tail keywords are more costly than long-tail keywords.

Google Ranking Factors

Google Ranking Factors

Google Ranking Factors

Have you ever wondered how does Google Adwords rank OR’

Why Google puts some ads on top and others are not shown?

There are many people who are advertising their services or products but there are only two or three of them who are able to come up on the first page of the search. WHY?

Imagine, Google system works in the form of a crowd of people where everyone is bidding, calling out their prices to sell their services.

Now in such a situation how will you stand out?

Since Google works on an auction system whenever any advertiser bid the highest paying bidder has most likely chance to come on top.

The problem is for those who cannot pay more. Will they never get a chance to come up.

To resolve this Google made another metric which is quality score i.e Ad Rank system.

Ad Rank is determined by the Max CPC multiplied by Quality Score.

 

Maximum CPC: is the maximum amount an advertiser is willing to pay.

Quality Score: Is a number given by Google depending on many factors. These factors would be discussed further.

Google Ranking Range: This scale is between 1-10(low —-> high)

 

Why do we have a Quality Score?

One can ask this question as to what is the purpose of quality score and what is Google’s interest in putting such a metric.

Well QS is a way of balancing the interests of all parties in the online ecosystem.

  • User can view all types of information as each time he refreshes his search query, Google evaluates a new quality score depending on the recent update of the site by the advertiser. This way User gets to know the latest information or products he is searching for.
  • Advertiser focuses on improving the ads by putting up good and relevant ads. They work hard so as to reduce the cost. Paying less and improving the looks will cost them less budge.
  • Google also has an advantage and more advertisers would come up to put their ads and users would get more relevant info. More people will be willing to pay and competing in the market. More users would come to Google for finding relevant information as their experience was good with Google.

All three parties have benefited from this Quality Score.

 

All three parties have interests. 

So what are the factors by which we can improve our Quality score and rank on top?

There are three very important factors for improving Quality score:

  1. CTR( Click through Rate);

                    This means the more people clicking to my Ad more would be my click through Rate(CTR).

Here is an example, suppose I search for the keyword “shopping online”. 

The results that would be coming up are according to my geo-location.

Important Question: Why is there only one ad showing whereas there must be other advertisers who must have paid for the very same keyword. (We’ll answer this further. Keep on reading)

 

 

 

People are going to click on the first option, therefore, the click-through rate would be increased.

 

2. Relevance:

                   Google checks if a user finds a relevant ad to his search for example if a user is searching for a keyword like “shopping online” and you have created an ad which is not related to shopping then your ad is not going to show up ever because it is not relevant to the user search.

Keyword should be relevant with your ad copy and the landing page should also show the keyword.

More the relevancy more would be your quality score and chances would be more for your ad to appear on the first-page search. In other words, more the relevancy higher would be your quality score

3. Landing Page Experience:

                Google a very intelligent and therefore, it keeps track of your site’s visitors as for how long are they spending time on your site. There are also some sub-factors which help in improving Landing page Experience

  • easy to load
  • less load time
  • more user-friendly
  • easy to use
  • less bounce rate

 

The above three Factors are helpful in increasing your Quality Score. But keep in mind there are some other factors too but mainly focussing on these three would be enough.

GOOGLE’s Paying Formula:

The formula which Google follow is Quality Score multiplied by the amount an advertiser pay.

If someone cannot afford to pay more he should work hard to increase his Quality Score so that when this is multiplied with a small amount of money it gives a higher result.

For Example:

Let us suppose there are two advertisers who are bidding on the same keyword.

–  If person 1 can only afford $2.00/ day(per day) for his Ad and gets a Quality Score of 5. Then 2 X 5 =10

Person 1’s Quality Score would be10.

While Person 2 is willing to pay $5.00 but his quality score is only 1. Then his ad Rank 5 X 1 = 5

His Quality score would be only 5.

This means Person 1 has more chances to come on top.

How does GOOGLE charge for any ad:

                  Every payer has the right to know how Google charges him for an ad. The formula is simple. Consider the following chart.

 

Suppose there three advertisers bidding on a keyword “mobile phone”. google gives Quality Score according to their performance of creating ad and Max CPC is given by the advertiser himself according to his budget. Rank is calculated by the old formula but how?

Now below is the chart with Rank calculated. How did we get these Ranks we’ll explain.

Ad Rank is calculated by multiplying QS with Max CPC. Ad positions are determined according to the score but how is Google cutting the price and charging?

Formula: 

Ad Rank = Max CPC X Quality Score. (Simple mathematical formula 😊)

Max CPC = AdRank / Quality Score.

Google takes Ad Rank of the second best to the advertiser divides it by Quality Score of advertiser then adds 0.01 to it.

Point to be noted: We are not able to know other’s Rank.

Actual CPC is always less than your Max CPC.

An advertiser may appear above a competitor and pay less. 

How do we find Max CPC?

With the help of some tools like Keyword Planner and others, we can know the CPC of any keyword.